9/4/2023 0 Comments Linked in ad sizesThis increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. People of all ages, generations, and genders are using their devices wherever they go, some for even for hours per day. With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. In our example, that’s 762 / 142= 5.This post was most recently updated on January 18th, 2023 Does Mobile Ad Sizes really matter? Divide the spend resulting number by the click resulting number. Take the average number of clicks and decrease by a 20% (low average spend number + high average spend number) x 0.8. In the example shown below, that’s 762 €ī. Take the average spend and increase by a 20% (low average spend number + high average spend number) x 1.2. These numbers will not typically be 100% realistic, so here’s a tip on how to calculate your LinkedIn Ads CPC:Ī. Germany, for instance, is much more expensive than Spain.Ī good way to calculate your CPC is to take the spend and clicks value on the result forecast table on the right-hand side of the campaign manager. Based on our experience, in Europe, the average CPC should be around 6 €, with substantial deviations by country. Several reports have analysed the average LinkedIn CPC, such as this one from Adstage that claims that the average CPC is 3.28 €.
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